Guided by the conveniences that offers the internet, users constantly evolve in terms of their expectations and they strive to gain positive experiences in all segments of life. These expectations require companies to focus on their core business as much as possible, and leave all their secondary activities to be taken care of by other companies whose core business is exactly that. One of the toughest challenges that companies face is how to be more flexible and adaptable in a dynamic, unstable business environment?

With the help of IT infrastructure, successful digital companies have been able to reduce business costs while increasing customer satisfaction without sacrificing quality or having money saving as their primary motive. Those companies recognized and seized opportunities, managed risks and other challenges and responded quickly to changes in the environment, were agile and digitalized their businesses as much as possible. Being agile and digital has become a global issue.